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Mitchell Qian
Eleme: Welcome
IN THE END
After releasing this campaign we received two opposite comments. some people feels cool and very like it, someone totally cannot accept this rebranding, it's a normal situation in this world, by my own, I really like it and we are definitely on brief cause client want to make a new impression of consumers not only stay on “take-out”app. but it also teach me that sometimes we should avoid transforming the earlier brand impression and mood so fast.
At last, I am so proud that I can work with a good hard-working team which can keep fighting until the end just for good works.
Executive Creative Director-Feng Huang
Associate Creative Director-Adrien Goris
Croup Head/Copy-Chris Wang
Art Director- Chinyau Chong, Mitchell Qian, Uty Chen
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