Mitchell Qian
Award：
2020 ADFest Silver (Outdoor)
2019 MAD Award Gold (Outdoor)
2019 MAD Award Bronze (Social)
2019 ROI Festival Bronze (Event)
2019 Tangrams Bronze (Effectiveness)
2019 LIA China Bronze (Design)
In China, millions of people from rural areas migrate to big cities in search of bigger job opportunities. But in pursuit of a better future, they are separated from their loved ones.
GU – UNIQLO’s sister brand – saw an opportunity to close the distance between them, even when they’re apart.
We redesigned GU clothes’ care labels and gave them a personal touch with caring messages. Each Care Label symbol was crafted with heartfelt messages that’ll always be by your side. The clothes with GU Care Label became heartwarming reminders from their loved ones, no matter the distance.
CCO: Kazuki Tsuburaku
ECD: KC Aui
SCD: Hoshino Manabu
CD: Bel Ong
ACD: Zhu Zhi
SAD: Mitchell Qian
SCW: Meng Qian
AD: Eric Pang，Juan Bai
Art Intern：Zoey Zou
Planning Director: Kenjiro Sese
Editor: Colrence Liang
Director: Taiki Soma
Producer: Chow Xin Yi