NIKE PEG 40 | Mitchell

Nike

“Nike Pegasus 40” one of the most famous product series is coming.

For celebrating his fortieth anniversary we built a multi-interaction digital HUB named “PEG VAN” on Tmall where you can watch different runners & running crews' stories , play game with Su Bingtian , learn the Pegasus history and buy products.

All of these are bring out the line

“The World runs in pegasus 跟上飞马，世界大有跑头”

So come on in, Let's strat this digital adventure with us

2023

First of all

We've launched a Teaser Video

to introduce Su Bingtian - one of the chinese famous athletes invite you to visit his Peg Van.

Then on Apr. 8th

The digital Peg van has been launched on Tmall

there are four sessions in the van with different function and experience.

1. Ran & Found (Video)

2. PEG-MAN (Game)

3. Wall of Fame (Stories)

4. Product Wall (Shopping)

Digital Hub Overview

Intro animation & inside overview

Peg Van interior design

Part Ran & Found

We can watch 2 different stories about runners and we are trying to use POV version for making the audience more immersive.

Ray:

The boy who always running in the Qiang village where full of thousand-year-of chinese traditional structures and also he is Qiang people.

After the wenchuan earthquake in 2018, most of Qiang people moved away from the village.

He wants to appeal to the Qiang's who should come back to village even just running like him.

Lilu:

A taiwan girl who lives in Shanghai,

She like to explore different city spots through running

"Hustle & Bustle is the soul of city, you should explore it, feel it, then love in it"she said.

Part PEG-MAN

There is an arcade in the Peg Van

Play this competitive mini-games : PEG-MAN

We will find 2 map design are follow the Qiang village & Lilu's running route if you are lucky you can race with Su Bingtian (but it not easy to win ) to win the prizes.