Mitchell Qian
The North Face
The North Face might had to shut down temporarily its iconic store in Genting Ski Resort during the biggest and well-known winter sports event coming to Beijing in 2022, however, they took this chance to really celebrate those who are in search of new adventures by creating the coldest pop-up store.
为了迎接冬奥会，北面关闭了崇礼密苑云顶乐园的零售店，但是没关系，“探索不止”的我们选择在极寒的长白山山巅开一家快闪新店。谁让我们是北面呢。
mountain top, wild snow, cold wind, north face
At -30°C in Changbai Mountain, Light up a warm billboard - The North Face
Moved the store to the extreme cold area
山巅、野雪、寒风、北面
长白山-30℃的茫茫白雪上，
亮起了温暖的灯牌——The North Face
把店搬到了超越想象的极寒中。
At the first, We‘ve planned to create a pop-up store in desert to interpret our slogan——”never stop exploring“ for The North Face
项目初期，我们打算为北面打造一间在沙漠地区的快闪店，来诠释它的的Slogan—— “探索不止”
👈🏻 👆🏻 👇🏻 initially demo
idea wise：
Creative Director-Adrien Goris
SeniorArt Director-Chinyau Chong
Art Director-Mitchell Qian