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Agency Version

Mandarin Version

Women‘s Version

Men's Version

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Tmall is the biggest e-commerce platform in china, it has more than 180 000 brands almost contains all the brands.

We created ‘All in 1’; united 31 world famous brands within a manifesto to tell one unique story:

all brands, all lifestyles, all spirits, and all people on Tmall to celebrate 11.11.

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​Executive Creative Director - Feng Huang

Associate Creative Director - Adrien Goris

Copy - Adrien Goris, Chris Wang, Josh Tsou, Daniel Galganski

Art Director - Issy Zheng, Chinyau Chong

Designer - Josh Tsou, Uty Chen, Mitchell Qian

Account Director - Nochole Niu

Head of Production - Karim Naceur
Agency Producers - Jessie Huang, Sayde Bayrak
Production company - Stink Shanghai
Producers - Desmond Loh, Eric Yu, Gobby Yan
Directors - Norman Bates
DOPs - Bjorn Charpentier, Grimm Vandekerckhove
Editors - Olivier Gajan, Yanfeng Xu
SFX - Thomas Houthave
Music - Peter Van Dessel
Post-production - Fin Design
Post produce - Dongdong Wu

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